Copywriting & Communications Consultancy
SARAH BACKHOUSE
COPYWRITING
Annual reports and ad campaigns. Websites, brochures, emails and apps. I’ve written to persuade, to inform, to inspire. Working quickly and professionally to craft the kind of copy that will make your voice heard.
TONE OF VOICE
Behind every great brand is a great voice. One that’s consistent, memorable, but most of all – all yours. I’ll work with you to understand your business and your values, developing a tone that speaks to you and your customers.
STRATEGY
Having worked internationally in marketing and internal comms, I know that even the best copy can’t stand alone. Whether I’m building a single campaign plan or a fully integrated strategy, I'll help you exceed your business objectives.
HELLO
My copywriting career has seen me work in-house, freelance and on the agency side for the last 13 years. From emerging start-ups to global brands, I’m experienced across a wide range of markets and media. And with a knack for translating complex messages into clear, compelling copy, I’ve built a strong track record in the telecommunications, technology and financial sectors.
Whether following a company’s existing tone of voice, or developing a new one from scratch, I build brands through creative, eye-catching copy.
But that’s just the start of the story. With a number of broader communications roles under my belt, I bring a strategic eye to every project – going beyond the brief to help my clients shape their messaging and hone their approach.
BRANDS.
Vodafone / Tata Communications / American Express / Playtech / Accenture / Financial Services Capital / Addleshaw Goddard / Met Office / Claridge's / The Connaught / The Berkeley / Connolly / CBRE / Aitch Group / SafeStay / Johnson & Johnson...
SECTORS.
Technology / Telecommunications / Financial Services / Venture Capital / Private Equity / Legal / Government / Non-Profit / Hospitality / Travel / Gaming / Arts / Retail / Consumer / Real Estate / Philanthropy / Consultancy / Branding Agencies...
PROJECTS.
Tone of Voice / Brand Positioning / Web Copy / Newsletters / Ad Campaigns / Hoardings / Blog Posts / Social Media Strategy & Posts / Print Brochures / Press Releases / Thought Leadership / Straplines / Naming / E-commerce / Microsites / Signage...